Advertising and integrated brand promotion, 3e
by
O'Guinn, Thomas C.
Title
:
Advertising and integrated brand promotion, 3e
Author
:
O'Guinn, Thomas C.
Allen, Chris T.
Semenik, Richard J.
ISBN
:
9780324113808
Personal Author
:
O'Guinn, Thomas C.
Publication Information
:
Australia : Thomson, 2003
Physical Description
:
xxxix, 773 p. ; 28 cm.
General Note
:
Includes bibliographical references and index
Subject Term
:
Advertising
Advertising media planning
Added Author
:
Allen, Chris T.
Semenik, Richard J.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292002667044 | Adult Reference | (R) 659.1/OGU |