Creative strategy : a guide for innovation
by
Duggan, William R.
Title
:
Creative strategy : a guide for innovation
Author
:
Duggan, William R.
ISBN
:
9780231160520
Personal Author
:
Duggan, William R.
Publication Information
:
New York : Columbia Business School Pub., c2013.
Physical Description
:
viii, 165 p. ; 24 cm.
Subject Term
:
Creative ability in business.
Creative thinking.
Diffusion of innovations.
Strategic planning.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004323949 | Adult Bussiness & Economic (openshelf) | 658.4012/ DUG | Economy & Business |