Winning the story wars : why those who tell--and live--the best stories will rule the future
by
Sachs, Jonah
Title
:
Winning the story wars : why those who tell--and live--the best stories will rule the future
Author
:
Sachs, Jonah
ISBN
:
9781422143568
Personal Author
:
Sachs, Jonah
Publication Information
:
Boston, Mass. : Harvard Business Review Press, 2012.
Physical Description
:
viii, 264 pages : illustrations ; 24 cm
Subject Term
:
Marketing - Social aspects
Storytelling -- Psychological aspects
Consumers -- Psychology.
Social media.
Management and Business Studies
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004300512 | Adult Bussiness & Economic (openshelf) | 658.802/SAC | Economy & Business |