Precision marketing : maximizing revenue through relevance
by
Zoratti, Sandra
Title
:
Precision marketing : maximizing revenue through relevance
Author
:
Zoratti, Sandra
Gallagher, Lee
ISBN
:
9780749465353
Personal Author
:
Zoratti, Sandra
Publication Information
:
London ; Philadelphia : Kogan Page, 2012.
Physical Description
:
xvi, 208 p. : ill. ; 24 cm.
Subject Term
:
Target marketing.
Consumer behavior.
Market segmentation.
Marketing.
Management and Business Studies
Added Author
:
Gallagher, Lee
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Jabatan | 39292004127489 | Adult Bussiness & Economic (openshelf) | 658.802/ZOR |
| Perpustakaan Kuala Lumpur | 39292004338832 | Adult Bussiness & Economic (openshelf) | 658.802/ ZOR |
| Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul | 39292004282085 | Adult Bussiness & Economic (openshelf) | 658.802/ZOR |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004288264 | Adult Bussiness & Economic (openshelf) | 658.802/ZOR |