Winning reputations : How to be your own spin doctor
by
 
Genasi, Chris

Title
: 
Winning reputations : How to be your own spin doctor

Author
: 
Genasi, Chris

ISBN
: 
9780333963654

Personal Author
: 
Genasi, Chris

Publication Information
: 
New York : Palgrave 2002

Physical Description
: 
xiii, 194 p. ; 23 cm.

General Note
: 
Includes index

Subject Term
: 
Corporations - Public relations
 
Corporate image
 
Issues management