Online consumer behavior : theory and research in social media, advertising, and e-tail
by
Close, angeline g.
Title
:
Online consumer behavior : theory and research in social media, advertising, and e-tail
Author
:
Close, angeline g.
ISBN
:
9781848729698
Personal Author
:
Close, angeline g.
Publication Information
:
New York : Routledge, 2012.
Physical Description
:
xxxiii, 366 p. : ill. ; 24 cm.'
Subject Term
:
Consumer behavior.
Internet marketing.
Electronic commerce -- Psychological aspects
Management and Business Studies
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004338895 | Adult Bussiness & Economic (openshelf) | 381.142/ CLO | Economy & Business |