Marketing research : an applied approach
by
Malhotra, Naresh K.
Title
:
Marketing research : an applied approach
Includes bibliographical references and indexes.
Author
:
Malhotra, Naresh K.
Birks, David F
Wills, Peter
ISBN
:
9780273725855
Personal Author
:
Malhotra, Naresh K.
Publication Information
:
Harlow, England : Pearson, 2012.
Physical Description
:
xxiii, 1037 pages : illustrations (black and white, and colour) ; 27 cm
Series
:
Includes bibliographical references and indexes.
Subject Term
:
Marketing research -- Textbooks
Marketing research -- Methodology -- Textbooks
Added Author
:
Birks, David F
Wills, Peter
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004302949 | Adult Bussiness & Economic (openshelf) | 658.83/MAL | Open shelf |