Managing the new customer relationship : strategies to engage the social customer and build lasting value
by
Gordon, Ian, 1952 June 19-
Title
:
Managing the new customer relationship : strategies to engage the social customer and build lasting value
Author
:
Gordon, Ian, 1952 June 19-
ISBN
:
9781118092217
Personal Author
:
Gordon, Ian, 1952 June 19-
Publication Information
:
Mississauga, Ont. : J. Wiley & Sons Canada, 2013.
Physical Description
:
xx, 327 p. : ill. ; 25 cm.
Subject Term
:
Relationship marketing.
Customer relations -- Management.
Social media -- Marketing.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004352184 | Adult Bussiness & Economic (openshelf) | 658.812/GOR | Economy & Business |
| Perpustakaan Kuala Lumpur, Cawangan Bandar Baru Sentul | 39292004324968 | Adult Bussiness & Economic (openshelf) | 658.812/GOR | Open shelf |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004257486 | Adult Bussiness & Economic (openshelf) | 658.812/GOR | Economy & Business |