The hidden wealth of customers : realizing the untapped value of your most important asset
by
 
Lee, William G.

Title
The hidden wealth of customers : realizing the untapped value of your most important asset

Author
Lee, William G.

ISBN
9781422172315

Personal Author
Lee, William G.

Publication Information
Boston, Mass. : Harvard Business Review Press, c2012.

Physical Description
222 p. : ill. ; 25 cm.

Subject Term
Customer relations.
 
Customer loyalty.
 
Consumer behavior.
 
Management and Business Studies


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292004352132Adult Bussiness & Economic (openshelf)658.8342/LEEEconomy & Business
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004321804Adult Bussiness & Economic (openshelf)658.8342/LEEEconomy & Business