The human brand : how we relate to people, products, and companies
by
Malone, Chris, 1969-
Title
:
The human brand : how we relate to people, products, and companies
Author
:
Malone, Chris, 1969-
Fiske, Susan T.
ISBN
:
9781118611319
Personal Author
:
Malone, Chris, 1969-
Edition
:
First edition.
Physical Description
:
xii, 196 pages : illustrations ; 24 cm
General Note
:
Includes index.
Subject Term
:
Consumer behavior.
Marketing -- Psychological aspects.
BUSINESS & ECONOMICS -- Management
Added Author
:
Fiske, Susan T.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004333137 | Adult Bussiness & Economic (openshelf) | 658.8342/MAL | Economy & Business |