Warriors on the high wire : The balancing act of brand leadership in the 21st century
by
Gilmore, Fiona
Title
:
Warriors on the high wire : The balancing act of brand leadership in the 21st century
Author
:
Gilmore, Fiona
ISBN
:
9781861976116
Personal Author
:
Gilmore, Fiona
Publication Information
:
London : Profile Books 2003
Physical Description
:
xxii, 264 p. ; 20 cm.
General Note
:
Includes index
Subject Term
:
Product management
Brand name products
Success in business