Selling blue elephants : how to make great products that people want before they even know they want them
by
Moskowitz, Howard R.
Title
:
Selling blue elephants : how to make great products that people want before they even know they want them
Author
:
Moskowitz, Howard R.
Gofman, Alex.
ISBN
:
9780133381641
Personal Author
:
Moskowitz, Howard R.
Publication Information
:
Upper Saddle River, N.J. : Wharton School9, 2007.
Physical Description
:
xvi, 252 p. : ill. ; 24 cm.
Subject Term
:
Marketing.
New products.
Management and Business Studies
Added Author
:
Gofman, Alex.