Digital marketing analytics : making sense of consumer data in a digital world
by
Hemann, Chuck
Title
:
Digital marketing analytics : making sense of consumer data in a digital world
Author
:
Hemann, Chuck
Burbary, Ken
ISBN
:
9780789750303
Personal Author
:
Hemann, Chuck
Publication Information
:
Indianapolis, Ind. : Que, c2013.
Physical Description
:
xvii, 364 p. : ill. ; 23 cm.
General Note
:
Includes index.
Subject Term
:
Internet marketing.
Digital media.
Social media.
Marketing - Management
Added Author
:
Burbary, Ken
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004353432 | Adult Bussiness & Economic (openshelf) | 658.87/HEM | Checked Out |