The gamification revolution : how leaders leverage game mechanics to crush the competition
by
 
Zichermann, Gabe, 1974-

Title
: 
The gamification revolution : how leaders leverage game mechanics to crush the competition

Author
: 
Zichermann, Gabe, 1974-
 
Linder, Joselin

ISBN
: 
9780071808316

Personal Author
: 
Zichermann, Gabe, 1974-

Publication Information
: 
New York : McGraw-Hill, [2013].

Physical Description
: 
xviii, 232 p. : ill. ; 23 cm

General Note
: 
Includes index.

Subject Term
: 
Social media -- Marketing
 
Internet games -- Psychological aspects
 
Customer loyalty.

Added Author
: 
Linder, Joselin