Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by
Paharia, Rajat
Title
:
Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Author
:
Paharia, Rajat
ISBN
:
9780071813372
Personal Author
:
Paharia, Rajat
Publication Information
:
New York : McGraw-Hill, [2013]
Physical Description
:
xv, 281 p. ; 24 cm
Subject Term
:
Brand Loyalty
Customer relations.
Marketing -- Management.
Corporate culture.
Organizational behavior.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292004381027 | Adult Bussiness & Economic (openshelf) | 658.812/ PAH |
| Perpustakaan Kuala Lumpur | 39292004381280 | Adult Bussiness & Economic (openshelf) | 658.812/ PAH |