Marketing to millennials : reach the largest and most influential generation of consumers ever
by
Fromm, Jeff
Title
:
Marketing to millennials : reach the largest and most influential generation of consumers ever
Author
:
Fromm, Jeff
Garton, Christie
ISBN
:
9780814433225
Personal Author
:
Fromm, Jeff
Publication Information
:
New York : AMACOM, American Management Association, [2013]
Physical Description
:
xix, 202 p. : ill. ; 24 cm
Subject Term
:
Young adult consumers -- Attitudes
Generation Y -- Attitudes
Target marketing
Consumer behavior
Added Author
:
Garton, Christie
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004381038 | Adult Bussiness & Economic (openshelf) | 658.8340842/ FRO | Economy & Business |
| Perpustakaan Kuala Lumpur | 39292004381201 | Adult Bussiness & Economic (openshelf) | 658.8340842/ FRO | Economy & Business |