Creative Business : The Making of addictive stories
by
Nero, Paul
Title
:
Creative Business : The Making of addictive stories
Author
:
Nero, Paul
Patel, Neeta
ISBN
:
9780273656715
Personal Author
:
Nero, Paul
Publication Information
:
London : Prentice Hall, 2003
Physical Description
:
165 p. ; 21 cm
General Note
:
Includes index
Subject Term
:
Relationship marketing
Brand Loyalty
Added Author
:
Patel, Neeta