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Marketing Research : Methodological Foundations

by

Churchill, Gilbert A

Title

:

Marketing Research : Methodological Foundations

Author

:

Churchill, Gilbert A

Zqcobucci, Dawn

ISBN

:

9780030331015

Personal Author

:

Churchill, Gilbert A

Edition

:

8th Edition

Publication Information

:

America: Harcourt College Publishers, 2003

Subject Term

:

Marketing Audit - Handouts, Manuals

Added Author

:

Zqcobucci, Dawn