Before the brand : Creating the unique DNA of an enduring brand identity
by
Perry, Slycia
Title
:
Before the brand : Creating the unique DNA of an enduring brand identity
Author
:
Perry, Slycia
Personal Author
:
Perry, Slycia
Publication Information
:
New York : McGraw Hill, 2003
Physical Description
:
xii, 228 p. ; 20 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Brand name products
Brand name products - Marketing - Management
Trandimark - Design