Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
by
Revella, Adele
Title
:
Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
Author
:
Revella, Adele
ISBN
:
9781118961506
Personal Author
:
Revella, Adele
Publication Information
:
Hoboken : John Wiley & Sons, 2015.
Physical Description
:
xxiv, 215p. : ill. ; 24 cm.
Subject Term
:
Consumer profiling.
Consumer behavior.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004593740 | Adult Bussiness & Economic (openshelf) | 658.834/REV | Economy & Business |