The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by
Scott, David Meerman
Title
:
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Author
:
Scott, David Meerman
ISBN
:
9781118488768
Personal Author
:
Scott, David Meerman
Edition
:
Fourth edition.
Publication Information
:
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Physical Description
:
xxiii, 439 p. ; 23 cm
General Note
:
Includes index.
Subject Term
:
Includes index.
Public relations.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292004593732 | Adult Bussiness & Economic (openshelf) | 658.872/SCO | Economy & Business |