Customer analytics for dummies
by
 
Sauro, Jeff

Title
Customer analytics for dummies

Author
Sauro, Jeff

ISBN
9781118937594

Personal Author
Sauro, Jeff

Publication Information
Hoboken, NJ : John Wiley & Sons, Inc., [2015]

Physical Description
x, 324 p. : ill. ; 24 cm.

Subject Term
Customer relations -- Evaluation
 
Customer relations -- Evaluation -- Data processing
 
Relationship marketing.
 
Consumer behavior -- Forecasting


LibraryItem BarcodeMaterial TypeShelf Number
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004593719Adult Bussiness & Economic (openshelf)658.834 / SAU