The big data-driven business : how to use big data to win customers, beat competitors, and boost profits
by
 
Glass, Russell, 1976- author

Title
: 
The big data-driven business : how to use big data to win customers, beat competitors, and boost profits

Author
: 
Glass, Russell, 1976- author
 
Callahan, Sean (Economist), author

ISBN
: 
9781118889800

Personal Author
: 
Glass, Russell, 1976- author

Publication Information
: 
Hoboken, New Jersey : Wiley, 2015

Physical Description
: 
x, 214 p. ; 24 cm

General Note
: 
Includes index.

Subject Term
: 
Marketing - Data processing
 
Big data.
 
Management and Business Studies

Added Author
: 
Callahan, Sean (Economist),


LibraryItem BarcodeMaterial TypeShelf Number
Perpustakaan Jabatan39292004452147Adult Bussiness & Economic (openshelf)658.800285/GLA
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292004593680Adult Bussiness & Economic (openshelf)658.800285/GLA