Marketing analytics : a practitioner's guide to marketing analytics and research methods
by
Charan, Ashok
Title
:
Marketing analytics : a practitioner's guide to marketing analytics and research methods
Author
:
Charan, Ashok
ISBN
:
9789814678575
Personal Author
:
Charan, Ashok
Publication Information
:
New Jersey : World Scientific, [2015].
Physical Description
:
xxiv, 694 pages : chiefly color illustrations ; 23 cm
Subject Term
:
Marketing research - Data processing
Quantitative research
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004582701 | Adult Bussiness & Economic (reference) | (R)658.83/CHA | Economy & Business |