How cool brands stay hot : branding to generation Y and Z
by
Bergh, Joeri Van den
Title
:
How cool brands stay hot : branding to generation Y and Z
Author
:
Bergh, Joeri Van den
Behrer, Mattias
Maeseneire, Patrick d
ISBN
:
9780749477172
Personal Author
:
Bergh, Joeri Van den
Edition
:
Third edition
Publication Information
:
London : Kogan Page, 2016
Physical Description
:
xxii, 287 pages : illustrations ; 24 cm
Subject Term
:
Young consumers
Young adult consumers
Generation Y
Target marketing
Product management.
Added Author
:
Behrer, Mattias
Maeseneire, Patrick d
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004644358 | Adult Bussiness & Economic (openshelf) | 658.827/BER | Economy & Business |