Rethinking luxury how to market exclusive Products and services in an ever-changing environment
by
Wittig, Martin C.
Title
:
Rethinking luxury how to market exclusive Products and services in an ever-changing environment
Author
:
Wittig, Martin C.
Sommerrock, Fabian,
Beil, Philip,
Albers, Markus
ISBN
:
9781910649978
Personal Author
:
Wittig, Martin C.
Publication Information
:
London : LID Publishing Ltd., 2017.
Physical Description
:
263 p. : ill (some col.); 24 cm
General Note
:
Includes bibliographical references (pages 238-260)
Subject Term
:
Branding (Marketing)
Brand name products
Luxuries
Added Author
:
Sommerrock, Fabian,
Beil, Philip,
Albers, Markus
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004537003 | Adult Bussiness & Economic (openshelf) | 658.827/WIT | Economy & Business |