Marketing for Competitiveness : Asia To The World! In The Age Of Digital Consumers
by
Kotler, Philip
Title
:
Marketing for Competitiveness : Asia To The World! In The Age Of Digital Consumers
Author
:
Kotler, Philip
Kartajaya, Hermawan, 1947- author.
Hooi, Den Huan, author.
ISBN
:
9789813201965
Personal Author
:
Kotler, Philip
Publication Information
:
New Jersey : World Scientific, 2018.
Physical Description
:
285p; 23cm
Subject Term
:
Marketing -- Asia -- Case studies.
Internet marketing -- Asia -- Case studies.
Added Author
:
Kartajaya, Hermawan, 1947-
Hooi, Den Huan,
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292004536835 | Adult Bussiness & Economic (openshelf) | 658.872/KOT | Economy & Business |