Contemporary Research In Brand Management
by
Hasnizam Shaari, Dr, editor.
Title
:
Contemporary Research In Brand Management
Author
:
Hasnizam Shaari, Dr, editor.
Salniza Md. Salleh, editor.
ISBN
:
9789672064749
Publication Information
:
Sintok, Kedah : Penerbit Universiti Utara Malaysia, 2018.
Physical Description
:
xiii, 213 p. ; 23 cm.
General Note
:
Includes index
Subject Term
:
Brand name products -- Research
Trademarks -- Research
Branding (Marketing) -- Research
Government publications -- Malaysia
Added Author
:
Hasnizam Shaari, Dr,
Salniza Md. Salleh,