Promotion and integrated marketing communication
by
emenik, Richard J
Title
:
Promotion and integrated marketing communication
Author
:
emenik, Richard J
ISBN
:
9780324062533
Personal Author
:
emenik, Richard J
Publication Information
:
Australia: South western, 2002
Physical Description
:
582 p. 28 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
advertising company
Communication in marketing
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292002786562 | Adult Reference | (R) 659.1/SEM | Reference Material |