Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
by
Glanfield, Keith, author.
Title
:
Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand strategy
Author
:
Glanfield, Keith, author.
ISBN
:
9781138064294
Personal Author
:
Glanfield, Keith, author.
Publication Information
:
New York : Routledge, 2018.
Physical Description
:
xii, 417 p.: Ill. ; 23cm
Subject Term
:
Branding (Marketing) -- Management.
Organizational change.
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Jabatan | 39292004574274 | Adult Reference | (R)658.827/GLA | Reference Material |