Essential Insights Into Consumerology and Brands
by
Nik Mohd Hazrul Nik Hashim
Title
:
Essential Insights Into Consumerology and Brands
Author
:
Nik Mohd Hazrul Nik Hashim
Nik Mohd. Hazrul Nik Hashim, editor.
Zafirah Hanoum Ahmad Ariff, editor.
ISBN
:
9789672388425
Personal Author
:
Nik Mohd Hazrul Nik Hashim
Publication Information
:
Bangi, Selangor : Penerbit Universiti Kebangsaan Malaysia, 2019.
Physical Description
:
136p. : ill. ; 26 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Branding (Marketing)
Consumers
Government publications -- Malaysia
Added Author
:
Nik Mohd. Hazrul Nik Hashim,
Zafirah Hanoum Ahmad Ariff,
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292005022398 | Adult Non-fiction Book | 658.827/NIK | Open shelf |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292005089220 | Adult Non-fiction Book | 658.827/NIK | Being cataloged |