Essential Insights Into Consumerology and Brands
by
 
Nik Mohd Hazrul Nik Hashim

Title
Essential Insights Into Consumerology and Brands

Author
Nik Mohd Hazrul Nik Hashim
 
Nik Mohd. Hazrul Nik Hashim, editor.
 
Zafirah Hanoum Ahmad Ariff, editor.

ISBN
9789672388425

Personal Author
Nik Mohd Hazrul Nik Hashim

Publication Information
Bangi, Selangor : Penerbit Universiti Kebangsaan Malaysia, 2019.

Physical Description
136p. : ill. ; 26 cm

General Note
Includes bibliographical references and index

Subject Term
Branding (Marketing)
 
Consumers
 
Government publications -- Malaysia

Added Author
Nik Mohd. Hazrul Nik Hashim,
 
Zafirah Hanoum Ahmad Ariff,


LibraryItem BarcodeMaterial TypeShelf NumberStatus
Perpustakaan Kuala Lumpur39292005022398Adult Non-fiction Book658.827/NIKOpen shelf
Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail39292005089220Adult Non-fiction Book658.827/NIKBeing cataloged