Customer relationship marketing : theoretical and managerial perspectives
by
K Malhotra, Naresh
Title
:
Customer relationship marketing : theoretical and managerial perspectives
Author
:
K Malhotra, Naresh
Agarwal, James
ISBN
:
9781944659745
Personal Author
:
K Malhotra, Naresh
Publication Information
:
Hackensack, NJ : World Scientific, 2021.
Physical Description
:
xxii, 348 p. : ill ; 29 cm
Subject Term
:
Customer relations -- Management.
Relationship marketing.
Added Author
:
Agarwal, James
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292005087270 | Adult Bussiness & Economic (openshelf) | 658.812/KMA | Open shelf |
| Perpustakaan Kuala Lumpur, Cawangan Taman Tun Dr Ismail | 39292005054399 | Adult Bussiness & Economic (openshelf) | 658.812/KMA | Being cataloged |