Customers relationship management : creating competitive advantage through win-win ralationship strategies
by
Storhacla, Kaj
Title
:
Customers relationship management : creating competitive advantage through win-win ralationship strategies
Author
:
Storhacla, Kaj
Lehtinen, Jarmo R.
ISBN
:
9780071206785
Personal Author
:
Storhacla, Kaj
Publication Information
:
Singapore : McGraw-Hill, 2001
Physical Description
:
160 p. ; 23 cm
Subject Term
:
Customers relations - Management
Customers services
Added Author
:
Lehtinen, Jarmo R.