Creative strategy in advertising
by
 
Jewler, A. Jerome

Title
: 
Creative strategy in advertising

Author
: 
Jewler, A. Jerome
 
Drewniany, Bonnie L.

ISBN
: 
9780534557836

Personal Author
: 
Jewler, A. Jerome

Edition
: 
7th edition

Publication Information
: 
Australia : Wadsworth, 2001

Physical Description
: 
332 p. ; 25 cm

General Note
: 
Includes bibliographical references and index

Subject Term
: 
Advertising copy
 
Advertising layout and typography

Added Author
: 
Drewniany, Bonnie L.


LibraryItem BarcodeMaterial TypeShelf Number
Perpustakaan Kuala Lumpur39292002786612Adult Reference(R) 659.132/JEW