Consumer behaviour : behavioural aspects of marketing
by
Rice, Chris
Title
:
Consumer behaviour : behavioural aspects of marketing
CIM student series
Author
:
Rice, Chris
ISBN
:
9780750605496
Personal Author
:
Rice, Chris
Publication Information
:
Oxford : Butterworth-HeinemannLtd., 1993
Physical Description
:
414 p. ; 25 cm
Series
:
CIM student series
Series Title
:
CIM student series