Fame & fortune : how successful companies build wining reputations
by
Fombrun, Charles J.
Title
:
Fame & fortune : how successful companies build wining reputations
Author
:
Fombrun, Charles J.
Van Riel, Cees B.M.
ISBN
:
9780130937377
Personal Author
:
Fombrun, Charles J.
Publication Information
:
America : Financial Times, 2004
Physical Description
:
273 p. ; 24 cm
General Note
:
Includes index
Subject Term
:
Corporate image
Corporations - Public relations
Brand name products - Management
Added Author
:
Van Riel, Cees B.M.