Sun Tzu Strategies for marketing : 12 essential principles for winning the war for customers
by
Michaelson, Gerald A.
Title
:
Sun Tzu Strategies for marketing : 12 essential principles for winning the war for customers
Author
:
Michaelson, Gerald A.
Michaelson, Steven W.
ISBN
:
9780071427319
Personal Author
:
Michaelson, Gerald A.
General Note
:
Includes index
Subject Term
:
Marketing
Sunzi, 6th cent. B.C. Sunzi bing fa.
Added Author
:
Michaelson, Steven W.