CRM unplugged : realeasing CRM's strategic value
by
Bligh, Philip
Title
:
CRM unplugged : realeasing CRM's strategic value
Author
:
Bligh, Philip
Turk, Douglas
Porter, Micheal E.
ISBN
:
9780471483045
Personal Author
:
Bligh, Philip
Publication Information
:
New Jersey : John Wiley & Sons, 2004
Physical Description
:
205 p. ; 24 cm
General Note
:
Includes index
Subject Term
:
Customer relations - Management
Customer relations - Management - Data processing
Added Author
:
Turk, Douglas
Porter, Micheal E.