Managing customer relationships : a strategic framework
by
Peppers, Don
Title
:
Managing customer relationships : a strategic framework
Author
:
Peppers, Don
Rogers, Martha
ISBN
:
9780471485902
Personal Author
:
Peppers, Don
Publication Information
:
New Jersey : John Wiley, 2004
Physical Description
:
516 p. ; 26 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Customer relations - Management
Consumers' preferences
Relationship marketing
Added Author
:
Rogers, Martha
| Library | Item Barcode | Material Type | Shelf Number | Status |
|---|
| Perpustakaan Kuala Lumpur | 39292002792750 | Adult Bussiness & Economic (openshelf) | (E) 658.8/PEP | Economy & Business |