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Romancing the customer

by

Temporal, Paul

Title

:

Romancing the customer

Author

:

Temporal, Paul

Trott, Martin

ISBN

:

9780471846154

Personal Author

:

Temporal, Paul

Publication Information

:

Singapore John Wiley & Sons (Asia) Pte Ltd 2001

Physical Description

:

xii, 211 p. ; 24 cm.

General Note

:

Includes index

Subject Term

:

Relationship marketing

Brand name products - Marketing

Added Author

:

Trott, Martin