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Marketing communications : an intergrated approach

by

Smith, P R

Title

:

Marketing communications : an intergrated approach

Author

:

Smith, P R

ISBN

:

9780749442651

Personal Author

:

Smith, P R

Edition

:

4

Publication Information

:

2004

Kogan page

Physical Description

:

696 p. ; 25 cm

Subject Term

:

Communication

Communication in marketing