Beyond listening : learning the secret language of focus groups
by
Goebert, Bonnie
Title
:
Beyond listening : learning the secret language of focus groups
Author
:
Goebert, Bonnie
Rosenthal, Herma M.
ISBN
:
9780471395621
Personal Author
:
Goebert, Bonnie
Publication Information
:
New York : John Wiley & Sons, Inc. 2002
Physical Description
:
xvi, 224 p. ; 24 cm.
General Note
:
Includes index
Subject Term
:
Consumers' preferences
Consumer behavior
Added Author
:
Rosenthal, Herma M.
| Library | Item Barcode | Material Type | Shelf Number |
|---|
| Perpustakaan Kuala Lumpur | 39292002076931 | Adult Reference | 658.83/GOE |