The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
by
Alsop, Ronald J.
Title
:
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Author
:
Alsop, Ronald J.
ISBN
:
9780743236706
Personal Author
:
Alsop, Ronald J.
Publication Information
:
New York : Free Press, 2004
Physical Description
:
306 p. ; 23 cm
General Note
:
Includes bibliographical references and index
Subject Term
:
Corporate image
Brand name product - Management
Corporation - Public relations