Brand child : remarkable insights into the minds of today's global kids and their relationships with brands
by
Lindstrom, Martin
Title
:
Brand child : remarkable insights into the minds of today's global kids and their relationships with brands
Author
:
Lindstrom, Martin
ISBN
:
9780749438678
Personal Author
:
Lindstrom, Martin
Publication Information
:
London : Kogan Page, 2003
Physical Description
:
321 p. : ill. 24 cm
General Note
:
Includes index
Subject Term
:
Brand name products
Child consumers