Key account management in financial services : tools and techniques for building strong relationships with major clients
by
Cheverton, Peter
Title
:
Key account management in financial services : tools and techniques for building strong relationships with major clients
Author
:
Cheverton, Peter
Hughes, Tim
Foss, Bryan
ISBN
:
9780749441876
Personal Author
:
Cheverton, Peter
Publication Information
:
London : Kogan Page Limited, 2004
Physical Description
:
329 p. ; 25 cm
General Note
:
Includes bibliographical references and CD/DVD
Subject Term
:
Financial services industry - Management
Selling key accounts
Marketing key accounts
Added Author
:
Hughes, Tim
Foss, Bryan