Marketing to women: how to understand, reach, and increase your share of the world's largest market segment
by
Barletta, Martha
Title
:
Marketing to women: how to understand, reach, and increase your share of the world's largest market segment
Author
:
Barletta, Martha
ISBN
:
9780793159635
Personal Author
:
Barletta, Martha
Publication Information
:
Chicago : Dearbon Trade Publishing, 2003
Physical Description
:
xxxviii, 253 p. ; 23 cm
General Note
:
Includes index
Subject Term
:
Women consumers
Marketing