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The fall of advertising & the rise of PR

by

Ries, Al

Title

:

The fall of advertising & the rise of PR

Author

:

Ries, Al

ISBN

:

9780060081980

Personal Author

:

Ries, Al

Publication Information

:

New York : HarperCollins Publishers, 2004

Physical Description

:

xxi, 295 p. ; 20 cm

General Note

:

Includes index

Subject Term

:

Advertising

Brand name products