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Marketing strategy and management

by

Baker, Michael J.

Title

:

Marketing strategy and management

Author

:

Baker, Michael J.

ISBN

:

9780333748558

Personal Author

:

Baker, Michael J.

Publication Information

:

London Macmillan Business 2000

Physical Description

:

xxvii, 542 p. ; 25 cm.

General Note

:

Includes index

Subject Term

:

Marketing