The new strategic brand management : creating and sustaining brand equity long term
by
Kapferer, Jean-Noel
Title
:
The new strategic brand management : creating and sustaining brand equity long term
Author
:
Kapferer, Jean-Noel
ISBN
:
9780749442835
Personal Author
:
Kapferer, Jean-Noel
Publication Information
:
London : Kogan Page, 2004
Physical Description
:
xiv, 497 p. ; 25 cm
General Note
:
Includes index
Subject Term
:
Brand name products - Management