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Strategic marketing management

by

Parry, Mark E.

Title

:

Strategic marketing management

Author

:

Parry, Mark E.

ISBN

:

9780071372220

Personal Author

:

Parry, Mark E.

Publication Information

:

New York McGraw-Hill 2002

Physical Description

:

ix, 275 p. ; 24 cm.

General Note

:

Includes index

Subject Term

:

Marketing - Management